THE TIGER WOODS BRAND - WHO LOSES?

There have been, mixed reactions following the can of worms that opened on the philandering of one Tiger Woods. Comments demonstrating either condemnation or utter indifference to the whole debacle from his and golf fans in general, golf officials and of course his sponsors, the ones that were indirectly oiling the wheels of his lustful life

If it were up to some of them, especially the officials, they would have had him banned off any golf course in the universe for life, even the one in his own backyard, all for the unwanted, especially considering that golf is an elite sport, coupled with him being a role model? Just imagine the sport’s loss in the numerous sponsorship deals, tied to Tiger that were cancelled, taking into account the magnitude of the magnetic force he has always had in pulling in the backs within the golf circles.

And there are the so righteous male fans that, listening to them all you are left believing they would, at no point of their heartbeat, look at a female – with an attractive, voluptuously, curvy figure, with Pamela Anderson boobs, her cleavage exposed in the prevailing fashion, think anything beyond looking- but act like they are staring at an empty space, have been hitting him with an assortment of denunciation from all corners of the globe, branding him the ultimate disgrace to, not only the male, but the entire God’s creation. Just imagine having a string of more than 10 women claiming to have had canal knowledge of the first married - billion dollar sports person?
Add into that boiling pot, the female species, who won’t take any crap in defense of the one person who has irreparably miffed one of their own.
And there are the sponsors, who fear, the disdain of Tiger, raging the world over, may transfer to their multibillion dollar brands, have dissociated themselves from the shameless creature to the best of their capabilities.

There is no excuse, what Tiger did was beastly immoral. But it is indisputably a fact that it is because of Tiger Woods that the golf officials can now afford to be chauffeured in sleek limousines, the latest the market can offer. Is it not the excitement created out of the need to see how the now -disgraced Tiger would fair during a tournament or who his closest rival would be, and how close the rival would be, that these fans would not want to miss any golf tournament? How much has Tiger contributed for these firms to achieve their billion dollar brands? Tiger has not been raking in those millions as a gift, he has been working for that money.

Is it not apparent therefore that, through - out the Tiger Woods years, the relationships that have been there with all concerned parties have been mutually beneficial? Golf administrators, the sponsors, and Tiger himself have raked - billions and billions of dollars, the fans have had a roller coaster of fantastic golf - watching and following. If Tiger’s fall from disgrace, is to be permanent, how much and how long will it take for the world to create another, who will be able to move units for sponsors and golf, offer a highly compelling reason for one to be an ardent golf fan, or even in the most extreme end, attempt to be a golfer?

We may argue here that if Tiger does not recover from the knock, his irresponsible behaviuor has had on his bank account, he is going to be the biggest loser. He may lose more than anybody else, only because it is clear golf is the one thing he loves (of course not sex as it has been established that this was not a physical but more of a psychological issue – how far that much is true we do not know and neither do we give a heck) and possibly knows better. But monetary wise, he has made enough money already to cover a generation of his family, if David Beckham, can say that he has made enough money, to take care of his children, their children and grandchildren for generations, yet Tiger has made much more than one of football’s golden boys. All Tiger can do is start investing and spend carefully the bucks he has in the bank and he would be able to make even more than he will if the comeback tips in his favour.

If his career crambles, it is not only Tiger who stands to lose, neither can we convincingly argue that, he is the one to lose the most. How much is it going to cost relatively for the rest of the bunch to find a replacement for Tiger in all of their uses of him? Is it not apparent therefore, that since everybody is going to lose when Tiger loses his golf career, we could as well join hands and tactfully minimize the damage Tiger’s wayward ways can cause to his career, from which, it has so far been proven we are all reaping, other than playing the hollier than though game?. There is no need to think that this would be giving Tiger a blank cheque of impunity. One thing is for sure, this is a feat no one would want to repeat looking at what he has been through.